Multiknowledge individuals, information sharing, and product innovativeness

[Deutscher Titel: Multi-Wissende Individuen, Informationsteilung und Produktinnovativität (Text übersetzen: Deutsch)]

Michael Hyung-Jin Park, Jong Won Lim and Philip H. Birnbaum-More
The Effect of Multiknowledge Individuals on Performance in Cross-Functional New Product Development Teams
Journal of Product Innovation Management, Volume 26 Issue 1, Pages 86 – 96

ABSTRACT: This study examines the effect of multiknowledge individuals (especially those possessing both marketing and technological knowledge) on performance in cross-functional new product development teams. A survey of 62 cross-functional teams shows that the proportion of multiknowledge individuals has an indirect positive effect through information sharing on product innovativeness and a direct positive effect on time efficiency of new product development teams.

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